I study awareness, how it relates to knowledge work and the creative process. I'm fascinated by how stories shape our reality, and how tech changes the stories we tell.

I'm a self-taught programmer, leading product development (engineering, pm, design) for various startups throughout my career. I've built a bunch of different independent projects, though most have gone to the great big cloud beyond the cloud.

I also write speculative fiction and occasionally, illustrate and animate things.

Contact:
Twitter (dormant lately): @pcmaffey

I write about software, awareness, and the creative process. Subscribe for a rare email from me.